Signal-based prospecting

Examples of useful signals: job postings that show a company is struggling with work you could take over, new offices or funding announcements, regulatory changes affecting an industry, or reviews mentioning a problem you solve. AI can monitor these sources, match them to your ideal customer profile and explain why each company is on the list.

Quality over volume

Verify email addresses before sending, keep volumes modest and personal, and make every message relevant to the signal. Mass, generic AI outreach damages your sender reputation and brand. Respect opt-outs immediately and keep records of where each contact came from.