How do I measure whether AI search tools mention my business?

ForceMX · Updated 7 October 2026

Short answer

Build a fixed list of the questions your buyers ask, run them regularly in ChatGPT, Perplexity, Gemini and Google, and record whether you are mentioned, how you are described and which sources are cited. Track the share of answers that mention you over time, alongside referral traffic from AI tools in your analytics.

Set up a question panel

Write 20 to 50 questions across the buying journey: 'what is', 'how much does', 'best provider in Singapore for', 'X vs Y'. Run each one in each AI tool on a schedule, ideally from a clean session, because answers vary by user and over time. Record mentions, position in the answer, accuracy of the description and the sources cited.

The cited sources are as useful as the mentions: they show which third-party sites you need to appear on.

Combine with analytics

Check referral traffic from chatgpt.com, perplexity.ai and similar domains in your analytics, and watch branded searches in Google Search Console, since people often hear about a business in an AI answer and then search for it by name. Ask new leads how they found you; 'ChatGPT recommended you' is a signal no tool will capture for you.

ForceMX's Marketing department reports AI mentions monthly alongside rankings and leads.

How do I measure whether AI search tools mention my business?

Set up a question panel

Combine with analytics

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