A workflow that works

Record a short conversation with someone in the business about a customer question. AI turns the transcript into an article draft, three social posts, a short video script and an email. A person edits for accuracy and voice, and the pieces are scheduled across channels. One hour of expert input becomes a week of content.

What to avoid

Publishing AI drafts without review, copying competitors' topics with nothing new to add, using AI images of people or places that could mislead customers, and chasing volume over quality. Also check the usage rights and terms of any AI image or video tool before using output commercially.