Where AI video works best
Turning webinars, interviews and talks into many short clips. Adding captions in several languages. Producing explainer animations and product visuals. Testing several hooks for the same message. Generated video of realistic people is improving quickly, but it can feel artificial and raises disclosure and trust questions, so use it carefully.
Practical tips
Film short, simple pieces with a phone, and let AI do the editing work. Keep a consistent visual style. Check every caption for accuracy. Label AI-generated content where platforms require it. Measure which topics bring enquiries, not just views.