Should we use AI for marketing or hire a marketing executive?

ForceMX · Updated 7 October 2026

Short answer

AI can now handle much of a marketing executive's production work: content drafts, video editing, social scheduling, ad variations and reporting. What it cannot supply is strategy, judgement about your market and the relationships behind partnerships and PR. Many SMEs combine AI production with a strategist, in-house or outsourced, instead of a full in-house team.

What a typical SME marketer does

Plans campaigns, writes and designs content, posts on social media, manages ads, updates the website, sends newsletters, reports results and handles agencies. The production and reporting tasks are where AI saves the most time; the planning and judgement remain human.

Choosing the setup

If you already have a marketer, give them AI tools and training; their output can multiply. If you were about to hire mainly for production, an AI marketing department with a strategist reviewing may cover it. Either way, measure marketing by leads and revenue, not by posts published.

ForceMX's Marketing department covers content, video, SEO and AEO, ads, website updates, email and reviews, run for you or set up for your team.

Should we use AI for marketing or hire a marketing executive?

What a typical SME marketer does

Choosing the setup

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