A simple review engine
Trigger a short, personal message by WhatsApp or email when a service is delivered or a case closes, with a direct link to your Google review form. Send one reminder if there is no response. Route any negative reply to a manager straight away. Track the number of requests, reviews and average rating monthly.
Stay within the rules
Google prohibits fake reviews, reviews written by staff, and offering incentives in exchange for reviews. Ask all customers, not just the ones you expect to be positive, since selectively soliciting positive reviews is also discouraged. Reviews feed both local search and how AI tools describe your business, so steady, genuine reviews compound over time.